5 Proven Ways to Generate Sales Leads

There are lots of ways including Social media to generate sales leads or find new potential customers for your business. However, research found that social media plat-form – Facebook, Twitter, LinkedIn and Pinterest are not very effective at generating quality sales leads.

So, here are my favourite 5 ways to generate sales leads.

So, here are my favourite 5 ways to generate sales leads.

  1. SEO (Search Engine Optimization)

SEO are the most effective way to generate leads because when companies need IT services, they go to Google or other search engine and search for IT companies.

To increase the effectiveness of your search engine marketing (SEM) and PPC campaigns, use “long-tail keyword phrases in your website which are highly targeted.

Once you’ve identified your target keywords, create content around it. You will be amazed at how fast you will rank and start generating traffic and leads for this term.

2. Customer Referrals

There is nothing better than getting a sales lead from a happy customer. An existing customer knows what you are offering and probably has a good idea of what the referred prospect needs.

This means that the lead is probably well-qualified. Beyond this, you will have tremendous credibility with the prospect since you come well-recommended from someone that they know and trust.

3. Webinars

Webinars are an inexpensive way to get your message to thousands of potential customers. There are many services that allow you to broadcast a webinar quickly and easily and if you make it a recurring event, you’ll continue to grow your following.

So, come up with a great idea that helps your customers and promote it using social media, your network and your newsletter.  At the end of the webinar, feel free to ask the attendees to download an eBook, sign up for your newsletter, or visit your site. This will bring the leads flowing in.

4. Strong Branding

Customers love authentic companies. They like it when a company has a strong and clear message and that message is consistent across all of their marketing platforms. So, don’t try and be everything to everyone. Customers want the experts and the company that is the best in their industry. Focus on communicating that through your branding and your conversion rates will go up, resulting in more leads.

5. Social Media

Research found that LinkedIn is better leads generator tool than Facebook and Twitter if you providing B2B services.

Use Twitter “to promote sales, products or services… and utilize hashtags so that potential clients can find your sale or topic,

Likewise, use Facebook to engage your existing and potential clients by posting informative post and share and comments with your followers and share their news and reviews about your service or product.

If you like to generate more leads than contact Shakil Ahmed at info@sarahcreations.co.uk

Shakil Ahmed is Technology and Digital Marketing writer, He is Creative Director at Sarah Creations.


Jan, 05, 2016